Marketing Opportunity Inclusions:
- Opportunity to have your product sent to and sampled by 100 top Natural Products Expo East retailers specifically interested in your product category.
- Top buyers are hand selected by the Natural Products Expo Team.
- These buyers are able to select their product categories of interest, ensuring your product is going to the most effective recipients.
- Product categories include:
- Frozen & refrigerated – sent to the top 100 retailers interested in this category.
- Shelf-stable food and beverage – sent to the top 100 retailers interested in this category.
- Health & beauty/ lifestyle/ other – sent to the top 100 retailers interested in this category.
- In order to guide the retailers through the contactless sampling experience, retailers will receive their curated sample box with the following branded aids:
- Product guide created by New Hope Network that will include your company name, company logo, product name, product description and contact information.
- Opportunity for company to provide a digital sell sheet, max size of 8.5”x11” double-sided, for show management to print and include in box.
- Product will be featured in the Natural Food Merchandiser (NFM) New Product Showcase, September edition.
- NFM magazine is sent to 15,000 print retail subscribers and 50,000 digital edition subscribers!
- Product will be featured in the NFM New Product Showcase Newsletter:
- NFM New Product Showcase Newsletter is sent to 13,500 Opt-in Subscribers and has an average open rate of 26%!
- Product will be featured in an unboxing video posted to Natural Products Expo social media accounts.
- Brand will receive a list of the retail companies that received the Contactless Sampling: Retailer Box.
Details:
- This opportunity is priced for one item/sku.
- Price depends on required method of shipping, size and weight of product:
- Shelf-stable (products that can be stored and shipped without temperature control)
- Shipped weight up to 9 oz. or max measurements of 8″ x 6″ x 3″: $2,750
- Shipped weight up to 12 oz. or max measurements of 12″ x 8″ x 4″: $3,250
- Shipped weight >12 oz. or larger than 12″ x 8″ x 4″: $4,250
- Frozen (products that require frozen storage and shipping)
- Any weight or size: $5,500
- Refrigerated (products that require refrigerated storage and shipping)
- Any weight or size: $5,500
- Shelf-stable (products that can be stored and shipped without temperature control)
- 120 total items will be required to fulfill this program.
- A 20% product overage is required by distribution partner.
- Products must arrive to fulfillment warehouse in Illinois between August 22 – August 26 to be eligible for these sampling programs.
- Custom boxes or multiple product packs will not be accepted by distribution partner.
- Recognition begins once contract is received.
- Last date to contract: August 19, 2022
- Non-exclusive marketing opportunity.
